The main lesson that our continuous improvement work, which began in 2011, has taught us is that creativity, innovation, productivity and results with marketing and sales are directly linked to the way a company extracts and transforms information into strategies to increase its results.
We transform information into strategies with a practical method focused on results. Here's how we do it:
We analyze your company's digital marketing structure and the tags that need to be implemented to accompany strategic actions.
We develop a plan for structuring and organizing the essential tags, configuring them to optimize data capture on the site.
We configure Google Tag Manager according to your site's needs, adjusting each tag to collect the most important data for your goals.
We continuously test and adjust the tags to ensure that they are capturing data correctly and optimizing results in real time.
Each CRM feature is designed to maximize the organization and conversion potential of your sales team:
Creation of a container that organizes and manages all the tags efficiently and without the need for constant editing of the site's code.
Integration with Google Analytics, Google Ads, Facebook Pixel, among other platforms, for complete tracking.
Implementation of tags directly through Google Tag Manager, reducing dependence on the IT team for each update or new tag.
Monitoring of each tag implemented to ensure that all data is being collected and sent correctly and securely.
Providing clear reports on the performance of tags and captured data, allowing for detailed and actionable analysis.
Continuous analysis and adjustments to tag behavior, ensuring correct tracking of events, conversions and other important actions.
Configuration of automatic triggers to fire tags based on user behavior, increasing monitoring efficiency.
Periodic reviews to ensure that the tags are optimized and meeting the demands of your business effectively.
Digital Marketing with a focus on Opportunities, Sales and Branding
We've selected the best questions and insights we've received for you
Google Tag Manager is a tool that simplifies the implementation and management of various tracking tags on your site, without the need for frequent code edits.
Google Tag Manager is used to efficiently manage and implement tags, while Google Analytics collects and displays the data. Tag Manager facilitates integration with other platforms and events.
Although Google Tag Manager simplifies the implementation of tags, having an experienced partner to configure it correctly ensures that everything works as expected and that you get the most out of the tool.
Tags can be implemented for Google Analytics, Google Ads, Facebook Pixel, LinkedIn Ads, Hotjar, and various other platforms that help measure user behavior and campaign performance.
Yes, we set up custom events to track specific actions on the site, such as button clicks, filling in forms, viewing products, and so on.
Yes, one of the biggest advantages of Google Tag Manager is its ability to integrate with various marketing and automation platforms, as well as CRMs.
Basic implementation can be done in a few hours, while a more customized and advanced configuration, with several events, can take up to 2 working days.
Yes, we offer ongoing support to adjust and optimize the tags, as well as technical support to solve any problems that may arise.
Yes, by reducing the amount of tracking codes on the site, Google Tag Manager helps to improve loading times, which has a direct impact on the user experience.
The cost varies according to the complexity of the implementation and the number of tags and events you need to monitor. Contact us for a personalized quote.
We have configured Google Tag Manager to track clicks and downloads automatically, allowing you to monitor these actions directly in Google Analytics.
No, it works as a container for all your scripts and optimizes their execution without interference.
Yes, before implementing new tags, we carry out a full audit to ensure that there are no conflicts with previous tags and to check the efficiency of existing tags.
Yes, it is widely used in online stores to track conversions, product views, abandoned carts and other critical e-commerce events.
Manual events need to be configured based on specific user interactions, while automatic events are pre-programmed to track certain actions.
How can we help you today?
MARDINI is a marketing agency in the market since 2011, offering complete solutions in digital marketing to companies.
Wow digital marketing agency helps businesses grow with customized strategies and a focus on results.
As a digital marketing companywe work to deliver Opportunities, Sales and Influence.
Our Marketing and Sales Plans offer flexibility with a focus on results.
The basic plan includes 14 services which can be made available to your company.
