Marketing Plan

Customized Marketing Plan to Increase Sales

We have the Method, Process, Professionals, Technology and Know-How to help you Delivering sales.
UN
UNHCR
Empowering Refugees
UN Women
Global Compact
Algar Telecom
UniCesumar
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Mackenzie Consulting Junior Company
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ZERO Markets
Glasses Portal
VIANZO
Marino Group
Ecobraz Emigre
Ocean Chemical Industry
Nativeg
Contuflex
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Class A Health and Hygiene
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Gastronomic Institute of the Americas
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PeopleXperience
Tri-county Millwork
Bank Solutions
Zoom Corporate Education
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Do you know how much it costs to implement your company's commercial process?

In terms of Services

Considering 6 months of project from creation to optimization of results in Marketing and Sales.

Branding and Positioning

R$ 2,500

Strategy for your company to differentiate itself from the competition.

Customer Profile Survey

R$ 1,500

Understand Pains, Objections, Audience Size and Monthly Demand.

Creating and testing offers

R$ 2,000

A/B Testing in Marketing Actions to Generate More Leads.

Website

R$ 2.100

The structure needed to show credibility and connect potential clients.

Blog

R$ 1.240

Essential for attracting potential customers by forming a buying opinion.

Landing Page

R$ 960

The structure needed to achieve higher conversions of visitors into contacts.

Social media page

R$ 320 each

Structure needed to connect to new consumers.

Data Monitoring

R$ 2,000

It's essential to find out where your contacts come from and how to get more of them.

12 Cont. Social Media

R$ 864/month

Essential to show that the company is active on the networks and present.

4 Cont. Blog

R$ 428/month

Content that teaches potential customers and shows us that we are there.

Google Ads

R$ 1,420/month

Ads to bring in potential customers at various buying moments.

Meta Ads

R$ 1,480/month

Ads to bring in potential customers at various buying moments.

SEO

R$ 2,000/month

Ads to bring in potential customers without having to pay for each click.

CRM

R$ 1,500

A tool for organizing the entire commercial process and measuring ROI.

Sales Support Material

R$ 320

Tool to help potential customers not forget our offer.

Approximately R$ 58.000,00 in outsourced services over the next 6 months.

In terms of Hiring

Considering 6 months of project from training, creation to optimization of results in Marketing and Sales.

Project Manager

R$ 5,000/month

Coordinates the planning and execution of strategies, ensuring deadlines and alignment between areas.

Graphic Designer

R$ 3,500/month

It creates visual pieces, brand identity and communication materials that strengthen the company's image.

Web Designer

R$ 4,000/month

Develops and optimizes the website, landing pages and other digital assets to improve the user experience and conversion.

Copywriter

R$ 3,500/month

Writes persuasive and strategic texts for advertisements, blog content and sales materials.

Social Media

R$ 3,000/month

Writes persuasive and strategic texts for advertisements, blog content and sales materials.

Digital Marketing Assistant

R$ 2,500/month

Provides operational support for marketing actions, helping to execute and monitor campaigns.

Paid Traffic Manager

R$ 5,000/month

Plans, executes and optimizes paid media campaigns (such as Google Ads and Meta Ads) to attract qualified leads.

Organic Traffic Manager

R$ 4,000/month

It focuses on SEO strategies and other actions to increase organic traffic and improve search engine positioning.

Payroll of approximately R$ 183.000,00 in the next 6 months.

Our aim is to help you reduce this cost in at least 50% in the next 6 months

3 Plans for you to adapt to your company's reality, and grow together

Plan 1

Ideal for those who are just starting out and need a solid foundation without compromising their budget
R$ 1
020
/month
  • Branding and Positioning
  • Client Profile
  • Irresistible offer
  • Website, Blog and Landing Pages
  • Social media content
  • Blog content
  • Basic SEO
  • Ads
  • Analytical Tools
  • Sales tools
  • CRM and Support
Popular

Plan 2

For those who want to evolve quickly, adding more robust strategies and a scale of results
R$ 1
020
/month
  • All of Plan 1
  • Complete SEO
  • E-mail Marketing
  • Press Office
  • Simple automation
  • Monthly meetings

Plan 3

For companies looking for a complete revolution, with 360° service and an exclusive dedicated team
R$ 1
020
/month
  • Everything from Plan 1 and 2
  • Brand Monitoring
  • Competitor Monitoring
  • Advanced automation
  • Weekly meetings
  • Dedicated Team

Let's Build Together

The 3 pillars needed for a small business to thrive.

Predictable Demand

With a structured brand and an aligned strategyyour company will attract a constant flow of opportunities. Imagine having a consistent lead generation process.

Forecast sales

Using a Robust CRM, materials support and consultancy specialized commercial team will be prepared to convert leads into sales on a regular and scalable basis.

Influential Brand

When your company is always present and in line with market expectations, it becomes a reference. Build a brand that is not only remembered, but inspires confidence and influence with their customers.

Next step

Get in touchwe'll talk about demand, method, process, strategies and creating an action plan

A Digital Marketing Agency with a Focus on Sales

MARDINI is a marketing agency in the market since 2011, offering complete solutions in digital marketing to companies.

Wow digital marketing agency helps businesses grow with customized strategies and a focus on results.

As a digital marketing companywe work to deliver Opportunities, Sales and Influence.

Google Partner Agency
Meta Partner Agency
LinkedIn Partner Agency
Hubspot Partner Agency
Digital Marketing Agency | MARDINI

Digital Marketing Results

Digital Marketing with a focus on Opportunities, Sales and Branding

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100% increase in sales
Consulting
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20% increase in sales
Meta Ads
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1,200% increase in Leads
Google Ads
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50% increase in sales
Google Ads + Meta Ads
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100% increase in sales
Consulting
Nativeg
200% increase in sales
Google Ads
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60% increase in Leads
Consulting
Letters & Poetry
100% increase in sales
Google Ads + Meta Ads
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300% increase in sales
Google Ads
Helder Flor Clinics
100% increase in sales
Google Ads + Meta Ads
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400% increase in Leads
Google Ads

Frequently Asked Questions

About the Plan

Is the marketing and sales plan suitable for any type of small business?

NoIt is limited to MEIs and micro-enterprises only. The plan was developed to serve small service providers and local businesses.

The proposal is for the plan to be a gateway for small businesses to start or restart well.

What is the difference between this plan and contracting individual services?

Among the main differences are:

  • PriceWhen hiring a basic creative and marketing package, the investment will easily be at least R$ 3,000.00 per month just with the Monthly Fee of traditional agencies.
  • TimeThe biggest advantage of taking out the plan is the possibility of having a functional marketing and sales structure in the medium term (6 months). All this, without having to invest large amounts of money and tie yourself down to an untargeted contract.
  • ResultsWhether you're a large or small company, time, focus and strategy with targeted actions and methods are essential to achieving results. That's why hiring a lot of services without going through the process of planning, testing and scaling what works. Your company could end up in a cycle of spending with no return on investment.

How soon can I see results?

The deadline calculation takes into account your company's current structure + level of digital maturity + amount of budget available. But on average, the deadlines for each stage are:

  • Strategy (Between 5 and 7 working days);
  • Structure (Between 15 and 30 working days);
  • Marketing (Between 5 and 60 working days);
  • Sales (Between 5 and 40 working days);
  • Intelligence (Up to 3 working days);
  • Predictability (Ongoing work).

 

What happens if my company grows and I need more services?

We have around 40 solutions for all stages of your sales funnel. And they can be added to your plan.

The value of the investment will take into account the size of the delivery + the time taken to complete the task. Something we'll calculate together.

What happens if my company no longer needs the services?

All our contracts have no loyalty clause, just a 30-day notice. Our purpose is to be an investment, not a cost.

I don't have an internal marketing and sales team. Is that a problem?

Not at all. The plan was created precisely for those who don't have their own team, or have a small team, and need a hassle-free marketing and sales structure.

What types of companies are accepted?

  • MEI
  • Micro-enterprises
  • Service companies
  • Companies based in Brazil

About Values and Contract

Does the plan have loyalty? Can I cancel whenever I want?

No abusive loyalty! All you need is 30 days' notice to cancel, with no red tape.

If I want to invest more in ads in a given month, how does that work?

You can activate and deactivate ads (paid traffic) according to your budget and goals, with no long-term commitments. Content for social networks, blogs and SEO (organic traffic) is already part of the basic package and will be added to as your company needs.

What is included in the price of the plan and what is charged separately?

The plan covers:

  1. Initial planning and consulting
  2. Website
  3. SEO (initial site optimization and Google My Business)
  4. Blog content
  5. Content for social networks
  6. Analytical tools
  7. Sales tools 
  8. Website maintenance and updating (2 hours per month)
  9. Integration between marketing and sales

Additions to the plan:

  1. All advertising services (Google Ads, Meta Ads, etc.)
  2. SEO (Plan with recurring optimization on the Site, Google My Business and Link Building to increase the authority and positioning of the pages on Google)
  3. E-mail Marketing
  4. Content for Email Marketing
  5. Content for WhatsApp Marketing
  6. Landing Page
  7. Online Shop
  8. Logo
  9. Brand manual
  10. Stationery
  11. Press office
  12. Automation in general

If I need a new website or a redesign of my current one, is that included?

Yes, the creation and optimization of websites, blogs and landing pages (if the plan includes ads) are part of the plan, guaranteeing a strong digital structure.

Can the price of the plan change over time?

We work with progressive values: as your company grows and needs more support, we can adjust the investment to continue delivering the best results.

On Strategy and Implementation

How do you define my ideal audience?

In the ideal scenarioYou send a list of questions for your best customers to answer, so that we can learn more about them and attract more like-minded customers.

In the most common scenarioIf you or someone from your sales team lists the motivations and objections in the buying journey for us, we align this with an internal research method and define the ideal customer profile together.

Can you help me create my company's visual identity?

If your brand needs a logo, brand manual, stationery and graphic materials, we have solutions for that.

However, they need to be contracted as additives to the plan. 

What happens if my current strategy isn't working?

Let's go analyze:

  • TimeHow long have we been running? 
  • EngagementHow are people reacting to our communication, marketing and sales? 
  • Data (marketing)We analyze the analytical tools (navigation, dwell time, clicks and conversions of visitors into contacts) and view the recordings of people navigating the site, landing page.
  • Data (sales)We analyze the reasons for closing and not closing in the sales tool, we look at the Leads and analyze the quality.
  • Final decisionWe schedule a meeting to decide together what is best for your company.

How do you ensure that marketing and sales are aligned?

IT'S NOT SOMETHING WE CAN GUARANTEE ON OUR OWN.

It is important that:

  • Your company uses CRM;
  • Paid and organic traffic campaigns are well configured with analytical tools;
  • Your sales team adopts the proposed service strategy.

In short, it's a four-handed job.

About Marketing and Sales

When do marketing and sales activities start?

They generally follow a process that is customized (in terms of deliveries and time) for each company, but adheres to an average deadline.

  • Strategy (Between 5 and 7 working days);
  • Structure (15 to 30 working days);
  • Intelligence (Up to 3 working days);
  • Marketing (Between 5 and 60 working days);
  • Sales (Between 5 and 40 working days);
  • Predictability (continuous work).

This means that after a maximum of 7 working days (strategy), and between 15 and 30 working days (structure), your marketing will start. And with a further 30 days, deliveries related to Sales will begin.  

We do it this way so that your investment can remain affordable, but there's nothing to stop your company from taking out larger packages with shorter terms.

How often do you publish content for my company?

In basic package:

  • Blog (1x per month)
  • Social networks (12 contents per month)

How does SEO help my company sell more?

SEO is the art of attracting potential customers without having to pay every time they access your communication channels. We offer many types of SEO action, including:

  • On-page SEOWe optimize the site's code, loading time, text content, images and videos so that Google understands your site better and ranks it better in searches. We also add new content to the Blog to generate more visits and show that our site is always up to date.
  • Local SEOWe optimize the information on Google My Business, develop material for collecting reviews and analyze the report month by month to see how many potential customers near you find your company.
  • Off-page SEOIn order for Google to understand our authority and feel comfortable positioning us at the top, we distribute the site's link to as many authoritative sites as possible, consistently and with weekly targets. The higher the domain authority, the better the positioning.

With the cost per click of ads increasing every year, it's important to diversify the entry of potential customers with organic traffic (SEO).

Do you manage paid ads?

Yes, we can activate campaigns on Google, Facebook, Instagram, YouTube, LinkedIn and other platforms, always in a strategic and scalable way.

How will we know if the strategy is working?

We monitor metrics such as visits to the site, leads generated, engagement and conversions, adjusting actions to continually improve results.

All through analytical tools and CRM.

Do I need a sales tool (CRM)?

No, but it is highly recommended. Yes there's no way to measure sales results without this tool. It is essential for any company that wants it:

  • Know how many sales have been made
  • Know when it was sold
  • Know how many trades you make per month
  • Knowing where to invest more and where to cut back
  • Know when customers and leads are on the site

Best of all, we have free options for this tool.

Do you also offer training for my sales team?

Yes, e some are in the basic package e others need to be hired as additives.

In basic package:

  • Sales support material
  • CRM implementation
  • Initial consultation

Additives:

  • Consulting
  • Regular training

About Technology and Tools

Will my company have access to tools such as CRM and Google Analytics?

Yes, we implement and configure analytical and sales tools so that you can track results clearly.

Do I need to understand technology to follow your work?

No! We create simple, accessible reports so that you can see progress and make informed decisions without having to be an expert.

How can data help improve my company's sales?

We analyze information about customers, campaigns and interactions to optimize the sales funnel and increase conversion.

Will my site be updated regularly?

YesThe basic package includes 2 hours of website maintenance and updates per month. This is important to keep your company growing in terms of communication. 

Do you offer technical support if I have problems with the website or social networks?

Yes! If you need support, our team can help you solve any problem. We'll just need to analyze the problem and check if it's included in the plan, if not, we can add it as a monthly add-on.

Take the first step

Choosing the right partner is not easy. We offer an initial test to show you how our approach can help you.
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